I'm not against advertising.
(When I was in the trade in the 90s, I'd worked for nearly everybody, except maybe beer, arms and political parties.)
But I hate bad films, even if it's only a commercial. This one was lousy. The one for Levi's back then, was at least okay. I'm not talking about the product, but about the film. I'd welcome a commercial with Bukowski, when it's well done, even if it was for tooth-paste.
And I sure don't agree it's a bad thing per se to use an artists work when he isn't around anymore to give his okay. There are innumerous cool ads with footage from arts all through the centuries, be they written, painted, printed, photographed, built, drawn, sung or whatever. So, if it's properly done: yes.