Yes I live in the UK so I saw this when it was first aired and still watch re-runs, it is very very funny!I hear at Borders (soon to be extinct) the management refer to books as "product."
There's a really funny British TV series about a bookshop, called "Black Books." The proprietor drinks like a fish, chain smokes, and chases customers out of his shop. But he does read. It's several years old. Three seasons, on DVD.