Yeah, this is just one of those typical pieces that attempts to elevate itself by plugging names and quoting untouchable figures like Walter Benjamin... and he fails miserably. My first impulse is to go through this thing play by play and rip it apart, but I think that'd be giving it more credence than it warrants.
Seidel isn't that good. And as for his comment on poets now trying to be "nice guys" just to get a grant, that's bullshit too. If a poet is whoring the literati for money, (s)he won't last. That's the beauty of the genre, the bullshitters and parasites just fade in accord with their own nature... and in reference to Marche's article, I think Ayn Rand would agree with me :D.