i have mixed feelings about apple, and i'll admit that a lot of that is driven by working with people who own macs as their personal computers, and who, as a result, don't know how to use a computer in an office environment. and, of course, these same people are the ones who grouse about how difficult PCs are to use, not realizing that complaining in a PC-run office about not knowing how to use a PC is tantamount to saying that they don't know how to do their jobs.
i think steve jobs's triumph is twofold - no, he didn't invent those things, but he did more than put them in pretty boxes. he convinced people like my mother that a computer was something she *could* figure out how to use. windows made it possible for people without programming knowledge to use a computer with ease, but the mac made it intuitive. that's a pretty great achievement, i think.
the second triumph is more of a marketing triumph - by focusing everything apple did through the lens of the cult of steve jobs, the company basically installed a deity as its mascot. the number of people lining up to proclaim him this generation's greatest genius is a testament to that. and, just like religious relics that people travel thousands of miles to pray in front of, apple products offer a glimpse of that divine power, and even a way for common people to "touch god" in their daily lives. it's more than the fact that he made the objects "beautiful" - apple made sure you knew that every product was an extension of steve jobs himself, the greatest genius who has ever lived, and that is what every insufferable apple fanboy is *really* touting when he/she goes on at length about the inherent superiority of the devices.